The attic

Threshold: testing how software gets paid for

Research·September 2026·1 min read

A worn stone doorway threshold with a wooden door slightly open and a bar of daylight on the floor AI-generated

Where the paywall sits. When the upsell arrives. How the price is framed, and what the second screen asks for.

How it works

We test these across live products, starting with CrewFinder, and keep the numbers, so the next launch starts from evidence instead of somebody's instinct in a meeting.

The first published result lands here.

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